
Color isn’t just decorative; it’s psychological, emotional, and deeply tied to how people feel—which means that if you own or operate a commercial space, the colors you’ve chosen for your brand are very relevant. That said, the right paint choices can communicate trust, professionalism, and innovation, while the wrong ones can unintentionally send the opposite message or even drive away potential customers and clients. Here’s a closer look at how paint colors play a large role in first impressions.
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