
If your business operates in multiple locations, your brand is about far more than just your logo or slogan. Every time a customer walks into one of your locations, they’re making several snap judgments, whether they realize it or not. One of the most powerful tools at your disposal is the color of your interior paint—and consistency in your palette ensures that no matter which location a customer visits, they recognize your brand and feel confident about doing business with you. Here’s what you need to know.
(more…)








